UCLA FATA Online Box Office Redesign

As part of my Information Architecture class in 2009, we conducted a redesign proposal for the UCLA Film and Television Archive. My team was focused on the Online Box Office.

We produced a 45 page report detailing the box office’s process flow, user profiles, competitive analysis, and usability report of the online box office. Key objectives were to :

• Evaluate the current state of users’ purchasing experience on the Online Box Office.
• Make recommendations to optimize and streamline the ticket buying experience to increase revenue.
• Explore the use of social networking and the web 2.0 environment.
• Improve customer loyalty to the UCLA Film & Television Online Box Office by
  improving the overall purchasing experience of the website.

Tools Used:

• Illustrator
• Omnigraffle